MAGGI PedasGiler Cheese 5 x 73g

MAGGI PEDAS GILER that was launched in 2018, has grown to become a strong and popular franchise especially amongst the Malay youths with high relevance in Malay pop culture. These youth are constantly exploring new exciting flavours including the excitement of taking up the spicy heat challenge. Cheese is the fastest growing flavour in bag goreng category with 36% growth & more new entrants in the market thus there is a strong opportunity to excite our consumers with this new CHEEZY BERAPI variant & format extension.